The OnePlus 3 is the company’s third flagship and the fourth phone since it set up shop back in 2014. Their first phone, the OnePlus One, was launched to much fanfare. The company never really invested in proper advertising but bombarded the social media with various marketing material that often talked less about the actual product and focused more on putting the competition down. This, followed with further, less than tasteful attempts at promoting the phone and the now infamous invite system, meant that the company was already off on a wrong foot for a lot of people.
The OnePlus One was followed by the aptly named OnePlus 2, which came with the tagline ‘2016 Flagship Killer’. This was for a phone that came out in 2015, which meant OnePlus had clearly not lost its hubris in the one year since its inception. Unfortunately for the company, the hubris was completely misplaced, with the products often failing to match the lofty expectations set by the company. Plagued with software issues and fledgling customer service, the company was struggling to meet its own motto of ‘Never Settle’.
Come 2016 and suddenly everything seems to have changed. The OnePlus 3 launched with an uncharacteristically non-existent brouhaha. There was no competition bashing, no weird contests, no tall claims. Best of all, there was no invite system this time, either. It seems the company was doing everything right, and this was even before anyone got their hands on the phone. Was this change for the better going to reflect in the product as well? As it turned out, it was. Continue reading “OnePlus 3 Review”