There is currently an outrage regarding ads found within first party Windows 8 apps, such as Weather and Stocks. People are ticked off by the fact that Microsoft is placing ads within Windows 8 after charging for the OS.

Now I’ve seen these ads and they are not hideous like Google ads. But it’s not the fact that they look bad but it’s their mere presence is what’s annoying.

Usually when a developer wants to monetize a software, he either charges money for it or makes it free and earns through advertising. Microsoft here is doing both, charging for the OS and placing ads within the OS.

Now some are arguing that these ads aren’t within the OS itself but within apps. But these are not third party apps that you downloaded. These are not even first party Microsoft apps that you have to download separately. No, these are first party apps that come pre-installed within the OS, and are part of the OS experience, an experience which now also includes ads.

I am yet to see any other developer put ads within a paid software. Apple has no ads within OS X. Google provides Android for free and still there are no ads in any of the apps even though Google is primarily an ad company (the YouTube app is not a core OS app and has to be downloaded separately or is installed by the OEMs). Even Ubuntu, which is a free operating system, has no ads (admittedly it’s been a while since I used Ubuntu or any other Linux distro, so things may have changed now).

Sure, some of us bought Windows 8 for a really low price. But there will be many who will be buying it at the full price. Imagine their chagrin when they see ads after paying that much. Again, it’s not about the ads being bad or ugly but it’s principally wrong.

Microsoft can’t double dip here. Either remove the ads or make the OS free and place as many ads as you want. There is no need to take the Mickey out of paying customers. This is exactly the sort of behavior that drives people to piracy.