Ever since Apple announced the iPhone 5, everyone and their drug dealer is throwing the word “innovation” around, some who probably don’t even know what it means. The insinuation being that the iPhone 5 is not innovative enough. 

I won’t argue whether it is or isn’t. Some of the best innovations are often hidden deep inside the product and not talked about. I’m pretty sure you can’t have a product as thin and light as the iPhone 5 with all that it does without some serious innovations under the hood. 

No, what I want to talk about is this sudden expectation from Apple to be innovative every year. It’s basically the equivalent of expecting BMW to release cars with different shape wheels every year. What? Circle again? BMW is doomed. Audi already released a car six months ago with hexagon wheels. 

This is what I’m talking about. Innovation for the sake of innovation. Never mind that BMW might have the best damn circular wheels anyone has. Never mind that the hexagon wheels on the Audi are extremely retarded. But they are innovative so Audi roxx and BMW suxx. 

Also, the expectations are always ridiculously and unreasonably high from Apple. As if it’s the Ministry of Magic or something, that can conjure up insanely advanced, never before seen tech for their products every year.

Did anyone ask Samsung why they didn’t innovate with the Galaxy S III? The only noticeable innovation in that product is that it watches whether you’re looking at the screen and a display that makes a bloop-bloop sound every time you touch it. One doesn’t work very well and the other makes you cringe every time. And yet, people are fine with that. 

I admit, Apple could have done better on the software front, especially after six years and had a better name that does not defy the laws of mathematics (and logic). But to throw the word “innovation” around like it’s the only thing that matters is a new product is stupid. 

Innovation for the sake of innovation is pointless. I’d rather have product that polishes and perfects existing features (e.g. the panorama mode) rather than a dozen new features that no one bothers to use. And that includes NFC.